Share This Article
In the world of insurance, the “marketing” part is often overlooked. It is all about the “product” being marketed. But, there are many other aspects that play into the marketing as well. These aspects include, but are not limited to; the company’s name, logo, color, size, website and advertising, and other marketing strategies.
Insurance companies are not the only ones that use this tactic. It’s been around since before the internet. In the days of paper-based marketing (read: when the first computers were invented) companies would print out a form on paper and send it out to their people. These forms would ask questions and get a quick response from the company. Of course, these forms were expensive to print and send out.
The same company today that might spend $5000 on their insurance will spend $100,000 just printing and mailing out the form. If the question is too hard to answer, the company might even send out a blank form that just asks the person to fill in the blanks, or send out a form that looks like it was designed by a robot from Microsoft.
I don’t know what’s worse, sending out forms and not getting any responses, or sending out forms and getting responses. I’d rather either get a response or not get a response.
The company I worked for was in the middle of a big insurance marketing campaign. We used to send out a form with a link to the form on our website. After a few weeks the company sent out a form with a link to the form on our website. We were getting some responses, but not all of them were the same thing. Our marketing team was in a panic and was starting to get emails from companies that wanted to change their rates.
To be fair, the response was pretty mixed, but it was mostly confused. Some companies were confused because of the wording. Some companies were confused because they thought they were getting a response, but it was a form. Some companies were confused because they had no idea what the forms were, and therefore thought they were getting a response but weren’t.
Because of how the response was, it’s difficult to say just how widespread the problem really is, or if there is a solution. But as a rule, insurance marketing is a pretty big market for a lot of different companies. If you have a specific question or want to have a conversation about it, you should definitely be reaching out to us.
It’s always a good thing to reach out to your insurance company, and if we can help you in any way, we’d be happy to try.
A major problem with insurance is that it’s an unregulated market, and the best way to solve it is to start regulating it. If you are a company that sells insurance for a specific purpose, such as home, auto, life, etc, you should definitely reach out to us.
