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When I first started learning about geofencing marketing I was blown away by the benefits. I could easily implement geofencing marketing into my business and I wasn’t even aware that there was a way to do it. I didn’t give too much thought to it until I got a phone call from a marketer who was telling me about a business that was using geofencing technology to better manage their marketing.
Marketing by using geofencing is definitely becoming more and more prevalent in the business world. In the last year alone, companies like HubSpot and Salesforce have all started using it. It is a way to segment your audience by location and you can have the data showing them their target audience through geo-fencing. Geo-fencing is a way to show how many people are currently in one location based on your location.
Geo-fencing allows you to show the number of people in a particular area. You can then segment your audience based on that number. This can be used to show that you have a high number of people in a certain area and you want to advertise to that group, or you can use it to show that you are targeting a specific type of person.
This is especially useful if you’re going to be advertising on television, where viewers have very specific viewing preferences and you want to be sure that whatever advertising you’re doing is appealing to them.
The key advantage of geofencing is that you can sell your advertising to people who are only in your area. Say your website is in New Haven, but you have your own email list of college friends who would be interested in your educational videos. You could send out ads for your website to all college graduates in the area, and say that these people are in your geofenced area, but they only have access to the internet in their home city.
That’s a great idea. But what happens if you have the email list of your friends, but their are no geofenced area. That means they might be in a different city, they might be in New Haven, or they might be in New York. It’s a weird dynamic. And because you can only sell your ads to people who are in your geofenced area, it is very difficult to generate targeted sales.
Geofencing is an effective marketing tactic. I am very familiar with geofencing and think there is a lot to be said for it. It has the advantage of being very cheap to implement, and because it is geofenced, you can set it to work offline, so you can easily target people with one location. The disadvantage is that geofenced areas are very static. You can’t really take them away and just have the internet be everywhere.
There is also a lack of consistency when it comes to geofencing. So some days you might be targeting people near your office or your store, and other days you’ll be targeting people who live in your geofenced area. A lot of times what this means is that you’re not targeting people who you know are going to be in your area for the day.
If you can get a geofenced area to be where you live, you can generally target people with that area. However, this means you need to know where they are. You dont necessarily need people that live in the area, but you do need people that have a certain level of trust in the area.
Geofencing is a marketing technique in which you put a small area in your store or office where you know people will be in your area. If you have a warehouse or office building where people can park, you can geofence your parking lot. These days geofencing can also be used to target people in specific areas of your business.