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Online video is a goldmine for successful digital marketing campaigns that are essential for business promotion and growth. Most brands are practicing this tactic as the most effective business marketing strategy.
Creating an engaging video that draws and engages the viewers’ attention requires effective creative skills. Editing is the most imperative element of any video creation.
Here, we have listed some of the most helpful video editing tips for beginners.
Explore Color Correction
These are the editing processes that can help in highlighting a specific subject, generating certain emotions, and setting the atmosphere. Color correction is used to ensure that footage colors remain consistent in each scene and adjust clips for that consistency.
Color grading, on the other hand, gives the video a different look. These 2 processes are vital to differentiate particular scenes from others or give them a realistic appearance.
Use iMovie App
iMovie is a handy video editing application for iOS and macOS. With this app, you can give a complete makeover to your video. To turn your video into movie magic, edit it with dozens of artistic effects, stylish transitions, amazing slideshows, and music.
With intuitive multi-touch gestures and streamlined design, this app allows you to create awesome movies and Hollywood-style trailers. Are you experiencing sluggish functioning of the app and thinking why is imovie so slow? Check for app updates to fix the issue.
Make Tight Cuts
The best quality of a good video editor is that they know how to make tight cuts. It means cutting scenes tight by removing unwanted pauses. Reduce the gaps between dialogue by making the proper use of timely cutaways.
The editing should be done in a way that viewers don’t know about it. Avoid too many cuts as it’ll draw viewers’ attention towards editing and move them towards others. Also, consider the project’s estimated running time to make efficient cuts.
Balance Audio Carefully
A perfect video is a combination of moving images and engaging audio. Hence, focus not only on selecting the special music or sound effects but on audio balancing as well. Carefully balance your audio by avoiding certain mistakes. For example, keeping various clips together with a speech at noticeably changed volumes is not good.
Make sure the music level should not make it difficult to hear speech. For effective audio balancing, initially balance speech by muting other audio and adjusting the volume of speech clips. Then, go for the adjustment of other audio aspects around the speech. Use audio ducking to lower or raise the music volume.
Maintain Appropriate Workflow
Based on the timing of the cuts, create an effective tempo or flow. It will help you to tackle all the key elements in efficient video editing. It provides the roadmap to the finished track and ensures that every team member remains on the same path.
Great ways to improve your workflow include organizing files and projects after labeling the data to speed up the editing process. Another way you can opt for efficient workflow is to use an external hard drive and allocate more RAM.
Learn Video Editing Lingo
Just like other industries, the video editing sector also makes use of certain terminologies. Hence, perform homework to research the mostly-used video editing terms for effective communication with clients and colleagues.
Take out the time to learn about them and their use. Some basic terms are Montage, J Cut, L Cut, Cutaways, Jump Cuts, Match Action, or Match Cut. This will make you industry-ready and makes you efficient when you start working professionally.
Follow the 321 Rule
Every video editor should follow the 321 rule while creating a backup of their saved content. This rule states that one should keep 3 copies of what they’ve created. Make one copy on the hard drive, one on USB, and one on SD.
Try to keep copies in at least 2 different places, ensuring one of them is physically separated from other locations in your system. This will help to recover the content lost due to any error or crash on the system.
Add Graphics and Text
Text and flashy graphics in videos are extremely useful to emphasize the main points of the video. Based on the video type, you can add text aside from opening/closing billboards, titles, and film credits.
You can select from the various text styles, colors, animation effects, and sizes while keeping the content simple and concise. Include some animation such as slideshows, to make your pictures more appealing.
If you don’t want video editing to be a painstaking and time-consuming process, then add these tips to your toolkit. Remember that to become a good editor; you must understand what your audience wants and then use that knowledge in your project. This will work out the most and help you become more acquainted with current video editing trends.