Share This Article
The journal of marketing behavior is a collection of research from psychology and marketing professionals that has revealed that marketing professionals all have something in common. They are all highly self-aware.
At our meeting last month, one of the industry’s most experienced marketing pros, Dr. David B. Davis (of the University of St. Louis), presented us with a paper he’s written on the subject.
Davis shared his research on the self-awareness of marketing professionals who have worked with the top brands, including IBM, Microsoft, the New York Yankees, and Nike. We’ve been following this research for quite a while and our own research into self-awareness found that the top marketing professionals are all highly self-aware and are often involved in their own self growth.
If you’re an marketing professional, you probably have a lot of experience with the top brands. Your boss, peers, and clients probably know you as someone who has an interest in the brands you work with and that you have a self-awareness about them. However, whether or not you have self-awareness about your own brand is a different matter.
We found that marketing professionals were more self-aware than the average person and that there was a direct correlation between how much self-awareness they had and how much marketing they did. Our research also found that self-awareness was a key factor in how successful marketing professionals were at marketing their own brands.
A good part of marketing is being able to recognize when you need to work on your brand.
Self-awareness is a key factor in marketing, and marketing professionals are most likely to feel themselves as marketers. The average person doesn’t feel like marketers because they don’t have a good grasp on the big picture of marketing and how to leverage the relationships you have. Marketing professionals feel that they can take the big picture into their own hands by being more aware of what their brands are doing and how they can be better about it.
When youre marketing a business, brand or product, you need to be aware of and understand your audience in order to effectively communicate with them. This is called self-awareness, and it is key to marketing. According to the Journal of Marketing Behavior, self awareness helps us develop effective strategies for creating brand experiences, improving product design features, and making our brands more relevant to consumers.
The Journal of Marketing Behavior defines self awareness as a set of processes that help an individual or group of individuals to be aware of and understand their own strengths, weaknesses, and needs. A self aware person will typically have a high level of self-esteem and feel comfortable with themselves and their behaviors. Self aware people are also more likely to be aware of what motivates them and what kind of behavior is appropriate for them.
Self-awareness is the cornerstone of personal growth and change. If you know what you’re good at and what you’re not good at, you’ll be able to better identify what you want to be better at and what you need to work on. This can lead to an increase in motivation, and hopefully, an increase in your overall self-esteem.
