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In the industry, supply chain professionals are typically concerned with the supply of goods and services to a targeted customer. This is where the term “supply chain” comes in. It basically means the people who make, deliver, and store the things we buy.
As a supply chain professional, you are a part of the supply chain. You know the rules and regulations that govern the activities of the supply chain. You understand the various tools and methods that are used to track and monitor the various activities of the supply chain. And you understand the various activities in the supply chain that affect the supply chain.
This is where supply chain comes in: It is the people responsible for the organization, distribution, and management of product. This is where marketing comes in. It is the people who sell the products to the customer. This is where supply comes in.
Supply chain is an incredibly complex topic, and so often it can be difficult to grasp. But there is a simple truth that is often overlooked. We’re all products. And each of us are each made of various elements that we are made of. Some of these elements are physical, some of them are mental, some of them are even metaphysical. Like the thoughts that are contained in our minds.
I wrote a post about supply chain years ago that still serves as a lesson in understanding supply chain. This piece is part of a series on supply chain.
The following excerpt is from the introduction to the article.
At the end of the supply chain the product moves to the consumer. The consumer is the link in the chain from manufacturer to consumer. It is important to understand that the consumer is the link that connects the chain. From the consumer you can move into the supply chain. This is where things can get tricky though.
The consumer is the link in the chain that connects the chain. The link to the chain is the consumer.
The link to the chain is the consumer. The link to the chain is the link to the chain. The link to the chain is the link to the chain.
This is the same situation in the supply chain for marketing materials.