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I have found the best job description for a marketing specialist is one that doesn’t require anything beyond being able to drive a car or write a blog post. The marketing specialist job description is the one that has to do with creating, promoting and interacting with your website.
Our marketing specialists (or “web marketers”) are the very people who create your website (and most of the time, the entire Internet). I like to think of them as a “social media” team that works with the rest of the marketing team to create and distribute your content.
I’m the senior marketing specialist for a really big bank. I do all of the public relations for all of our internet platforms and I get to do it all by myself. I’m also the de facto “sales” person for the website. I handle all of our sales, account creation and account management. So in essence I’m the marketing person.
Most of the time all of our PR people work together, but I’ll occasionally throw a little elbow into the mix, which is why it’s important to use professional PR people or a team you can trust.
The big difference between marketing and marketing consultants is that the former is all about the bottom line. The marketing specialist is all about the customer and the people he or she serves. You’ll find that the two are pretty similar in that respect. In marketing, the bigger the customer, the more important it is to reach and to persuade. In marketing, the more important it is to work with more people.
I am also reminded of the famous adage from the late, great Steve Jobs that “You can’t reason someone out of a position they have no intention of taking.” If you can’t convince them they will, you can’t reason them out of position they don’t want to take.
That’s a common theme in marketing, especially in senior marketing positions where the job description is more of a “how to” rather than an “if you do this, you will be successful” kind of thing. This is all the more important in a tech job because there are so many people in a position where, for example, they have no direct say in the product they work on. In a senior marketing position, however, the people are not just the customers.
I’m sure if you want your job, you’d be glad to have a job description like this. But when you have to explain it to someone, it sounds a bit weird. It also doesn’t make any sense since the people you’re talking to are likely to be clueless about the product you’re working on, and thus the job description is actually more about having a vague idea of what the job entails.
The problem is that the people youre talking to are usually on the other end of the marketing funnel. For example, an end-user might be reading a blog post about how to kill a zombie and instantly become stronger and more powerful. Their main concern is that the zombie might come back and kill them. They don’t care if the zombie is undead or not. They want the zombie gone ASAP, so they’re more interested in the marketing part of it.
The problem with this mindset is they don’t really know what is marketing and who is the end user. A marketing specialist is more concerned with the people who are buying the product, so they are more interested in what the product is and what makes it more appealing. This means they are more interested in their job description than the job itself.
