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The marketing of evil is a bit of an oxymoron. There are countless marketing strategies that are designed to make you feel like you’re not doing anything important. The best ones focus on your core beliefs and values and make you feel more confident and at ease. The worst ones make you feel like you have to prove something so you can get a free ride or a better promotion.
The best of these strategies are based around the idea of showing off your beliefs and values. For example, if you want to be a successful entrepreneur, you can show off your beliefs by participating in a business conference or by doing a successful pitch at a conference. The problem with this method is that the more you do this, the more you end up feeling like youre in competition with others. For example, I recently did a pitch at a big tech conference for a big company.
I did the pitch at the conference with the intention of showing off the skills I had acquired to be able to create an awesome product. I had a friend who had to be the last speaker, so I was pretty nervous.
This is a common issue. You may feel like you have to present your product at a conference to get your first customers, but that can lead to a lot of false starts and wasted opportunity. We saw this problem many times at the conference we were attending last year. First, we wanted to show off the latest version of our new product. So we went to the technical help desk and asked them to install the new version of our software on a test machine.
The tech help desk said that was impossible. They didn’t even know what version of Windows they had at the time. They just had the software, but they didn’t know how to use it. So we were all stuck there while they tried to get Microsoft to install the new version on their test machine.
We then proceeded to call Microsoft to try to get them to install our software on their test system. They said they didnt know if they even had the new version of Windows for that. To top it all off, we then went on to try to persuade everyone at Microsoft, our local Microsoft consultant, to install our software on their test system. And still no one did.
Then we sent the same message to the local Microsoft sales rep and made a similar effort to persuade him or her to install our software on their test system. Again no response.
So we decided to get someone really evil to install our software on their test system. We sent them a link to a very evil game we put together. (We still have no idea if the evil rep knew we did this.
We know, we know, we know. We’re dealing with the evil marketing rep who was responsible for the Xbox 360 software, and we’re going to get to the bottom of this.
This time we went to a local Microsoft sales rep (they only had a single sales rep in their office) and asked them to install the software on their test system. We sent them a link to a very evil game we put together. We still have no idea if the evil rep knew we did this.