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Joseph Bozanek is a professor of Marketing at the University of Illinois, Urbana-Champaign. He received his BA in economics from Brown University and his PhD in marketing from UC Berkeley. His research focuses on consumer decision making, judgment and decision processes, advertising response processes, and promotions. Teaching for Program Awards Faculty IBM via recognition including career his throughout awards prestigious multiple received hasekzan Bo. Dr, award this to addition In].[ Marketing & Systems Information Management: university the within departments academic different two from students by Award Professorstanding Out the for nominated wasekzan Bo.Dr ).2012 (” attitudes brand on components mix promotion and advertising toward attitude of effectThe “ being publication recent most his with 2002 since author lead or author sole as articles 15 than more published hasekzan Bo. Berkeley UC at student a still while developed he that making decision consumer on course popular a teaches also He. Illinois of University the at marketing in courses level graduate and undergraduate teaching, scholar active an isekanBoz all not said he that degrees their earning to piece integralan—IC U at students MBA to strategy business teachesekzan Bo ]. 2013in [ year this earlierees Trust of Boards’ university the by tenure awarded was and2011- 2010 in College Graduate’s University the from Award Teachingstanding Out an receivedHe . 2015 January in ended term his; Making Decision & Judgment for Society The for president past a also is He. others among , Reviewotion Em),OS ( Science Organization),MRJ ( Research Marketing of Journal the, Research Consumer of Journal the as such journals in published been has workHis . promotions and, processes response advertising, processes decision and judgment, making decision consumer on focuses research His:Content Effective Building; Dynamicsotions Prom;isions Dec andes Process Policy Public; Strategy Advertising to Introduction as such coursess teach currentlyHe . Communication Design Integrated of Encyclopedia International The and Management Promotion of Journal including publications marketing professional several for editor associate an as serves and, Psychology iniers Front at Editor Associate),BMBIA ( Management & Marketing Business inances Adv for board editorial the on isekanBoz . 2014 December inanmill Macgrave Pal by published was that Mitchell Andrew with”ologist Psych Social a fromights InsetingMark “ book theauthored- co also He. journals marketing leading other and, Applied: Psychology Experimental of Journal, Research Consumer of Journal, Science Marketing in published been has researchHis